Kamloops, British Columbia, is buzzing with excitement as it hosts the inaugural conference focused on outdoor recreation. This event marks a significant step forward in the province's strategy to boost the outdoor sector, which contributes nearly $5 billion annually to the local economy. The strategy, coupled with provincial investment, is a welcome development for the Outdoor Recreational Council of British Columbia (ORCBC), especially after the recent surge in people seeking outdoor activities during the pandemic. Louise Pedersen, ORCBC's executive director, highlights the positive impact of this renewed focus, noting that outdoor recreation provided a much-needed respite during challenging times.
The ORCBC's enthusiasm is shared by Lisa White, Tourism Kamloops' director of community development & engagement, who praises the five strategic priorities outlined in the strategy. This alignment with the provincial government's efforts is a testament to the region's passion for outdoor recreation. Furthermore, the formation of a new coalition in Kamloops, comprising businesses, organizations, volunteer groups, and local governments, further emphasizes the collective dedication to promoting and protecting B.C.'s outdoor sector. Andy Day, CEO of BC Parks Foundation and inaugural chair of the coalition, emphasizes the importance of increasing the health benefits of outdoor enjoyment while respecting local use and stewardship.
The enthusiasm for outdoor recreation in Kamloops is palpable, with people passionate about protecting trails and outdoor spaces. This passion, as observed by Day, is a driving force behind the coalition's efforts to create conditions for the long-term success of outdoor businesses and ensure the preservation of outdoor places and wildlife for future generations. The province's strategy and the coalition's initiatives collectively contribute to a thriving outdoor recreation industry in Kamloops, offering a glimpse into a sustainable and thriving future for the sector.
